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  • November 21, 2025

The One Asset That Doesn’t Crash in a Crash

-Jeff Clark, TheGoldAdvisor.com

Is a stock market crash coming? If so, how do we invest?

Many pundits have called for a crash for some time now, some right after the last one ended.

To be sure, another crash will come, sooner or later. I don’t pretend to know when it might occur, and trying to predict it is akin to a fool’s errand.

That’s why I’ve adopted this motto, one you might find helpful, too:

Prepare, Don’t Predict

We can speculate about it all we want. It can even be fun to debate. But short-term crystal balls everywhere are broken.

I encourage you to worry less about predicting when a crash might occur and a little more about actively preparing for one. It’s actually liberating, and heaps more important than trying to figure out, or worry about, the timing.

That begs the question, how do we prepare for a crash?

You Are Always Speculating

Think about it: every investment decision you make is a speculation.

Dump all your stocks? Doing so could mean you miss out on some big gains. Buy bonds? The 60/40 portfolio has proven to be unreliable.

Just own gold? Gold gets sold during crashes too, for liquidity reasons.

Even the old adage to “buy stuff that hurts if you drop it on your foot” doesn’t work in a crash.

All asset prices fall when the market experiences a waterfall selloff, sometimes suddenly and usually violently.

Except one.

The One Asset That Doesn’t Crash in a Crash

You probably guessed it by now.

Cash.

The value of cash doesn’t crash in a crash. Yes, inflation eats away at it, but we’re talking about a market crash that wipes out a big chunk of net worth in a very short period of time. The 2008 crash lasted a month, with maybe four weak months afterward. The Covid Crash also lasted a month, with

several weak months following.

Cash Is King.

 

That’s why having liquidity can be so valuable—it doesn’t lose its worth during a crash and holds the same buying power afterward.

It may not grow quickly, but it gives you options: safety, flexibility, and the ability to pounce when opportunities show up.

Most investors don’t want to have too much cash, or any cash, because they don’t want to miss out on any upside in their investments. But regret sinks

in rather quickly once the crash starts.

Here’s a question: How would you feel if your cash balance was double what it is now? Or you went from 5% to 30%? Or 50%? Would you be less

concerned about a crash? Would you feel a little more confident?

I’ve told this story before, but I regretted not buying junior mining stocks during the 2008 crash. I saw how big their rebound was—it was almost

immediate, certainly before the S&P, and much, much bigger. I promised myself I wouldn’t let that kind of opportunity slip by me again.

So, when the Covid crash struck, as scary as it was, I loaded up on gold, silver and mining stocks. And before the year was over my entire portfolio was up 4x. I love big dips and I cannot lie.

What I Would NOT Do

It’s a personal decision, but I wouldn’t sell everything and go to 100% cash.

Even if everything screams crash! it’s just too easy to be wrong about the timing. Again, many have been calling for a crash for some time—and it hasn’t transpired. Meanwhile they’ve missed out on big opportunities for profits, particularly in our sector.

What I have done and continue to do is remain long. And it’s paid off big time this year, despite the repeated calls for a crash.

And since I have a high cash balance, I feel more comfortable if a crash were to happen tomorrow. And I bet you can guess what I’d be doing with some

of that cash.

If you’d like help identifying opportunities in our tiny sector, we have some right now. I’m not talking hype—these are companies I’m personally buying, and ideas you can consider buying, too.

Curious what’s actually moving this year? See the gains we’ve tracked so far.

Opportunities like this don’t come around often. This bull market could be

lifechanging before it’s over—and being prepared now is the smartest way to take advantage.

No pressure, just insight. If you want a closer look at what I’m following, take a peek here.

Please log in or sign up FOR FREE to read more.

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Hi Jeff ( and team)! A personal note to say thanks for the outstanding service that you provide! I’m very grateful for the educational experience, the opportunities that you present, and the expertise your team shares regarding the “art of investing in mining companies ”! Just top notch!! You’ve given me sooooo much incredible knowledge and insight to make informed decisions and the ability to choose great opportunities, and my hope is that I can reciprocate in some small way! Thank for all you do!!
– William L
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I’d like to thank the whole team for their sincere and very trustworthy behaviour and acting; since I joined late summer 2025, I felt part of the familiy and extremly well treated. Each question was answered very fast and the admin topics with Jenn worked excellent. Other people in the finance industry could look up to the Gold Advisor team and take them as a role model. Looking forward to continue the journey with the Gold Advisor Team. Many Thanks & Best Regards from Switzerland
– Norwin P.
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Watched all your presentations and interviews in Metal Investor Forum. My investment portfolio on commodities are bearing fruit after reading your newsletters for many years. Thanks again.
– Seh N
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Thank you very much, Mr. Jeff Clark. I appreciate all your efforts. I have benefited a lot from your lovely search about the stocks in your newsletter. It might be risky, but God knows it is really well researched, calculated risk of miners that paid unexpectedly well enough by time. Thanks a million.
– Khaled A.
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Hi Jeff,Thanks for all your great advice. I am most pleased with the results. My portfolio of your recommendations is up well over 100% since January.
– Joe.H
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I have completed your book Paydirt and IT IS BRILLIANT! Honestly, the best book I have read on investing in the miners.
– Daniel V
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Your newsletter saves me lots of time to do my own research and find good picks. Thanks!
– Gijsbert W
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I have followed Jeff for a very long time now and his working criteria means that we investors have a far greater chance of success. If there is any better advice than Jeff’s anywhere, then please tell who it is.
– Michael S.
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I would like to say thank you for what you and your team do. I am sure that a lot of big wigs talk and follow you as they should but you are making a difference to us regular joe’s as well. That means something to people like us and we thank you for that!
– M.D
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By the way you (Peter) are one of three persons who I owe them a big big thanks for their systematic approach , transparency great analysis and great forecast for future.
– Firas A-H

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