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  • November 21, 2025

The One Asset That Doesn’t Crash in a Crash

-Jeff Clark, TheGoldAdvisor.com

Is a stock market crash coming? If so, how do we invest?

Many pundits have called for a crash for some time now, some right after the last one ended.

To be sure, another crash will come, sooner or later. I don’t pretend to know when it might occur, and trying to predict it is akin to a fool’s errand.

That’s why I’ve adopted this motto, one you might find helpful, too:

Prepare, Don’t Predict

We can speculate about it all we want. It can even be fun to debate. But short-term crystal balls everywhere are broken.

I encourage you to worry less about predicting when a crash might occur and a little more about actively preparing for one. It’s actually liberating, and heaps more important than trying to figure out, or worry about, the timing.

That begs the question, how do we prepare for a crash?

You Are Always Speculating

Think about it: every investment decision you make is a speculation.

Dump all your stocks? Doing so could mean you miss out on some big gains. Buy bonds? The 60/40 portfolio has proven to be unreliable.

Just own gold? Gold gets sold during crashes too, for liquidity reasons.

Even the old adage to “buy stuff that hurts if you drop it on your foot” doesn’t work in a crash.

All asset prices fall when the market experiences a waterfall selloff, sometimes suddenly and usually violently.

Except one.

The One Asset That Doesn’t Crash in a Crash

You probably guessed it by now.

Cash.

The value of cash doesn’t crash in a crash. Yes, inflation eats away at it, but we’re talking about a market crash that wipes out a big chunk of net worth in a very short period of time. The 2008 crash lasted a month, with maybe four weak months afterward. The Covid Crash also lasted a month, with

several weak months following.

Cash Is King.

 

That’s why having liquidity can be so valuable—it doesn’t lose its worth during a crash and holds the same buying power afterward.

It may not grow quickly, but it gives you options: safety, flexibility, and the ability to pounce when opportunities show up.

Most investors don’t want to have too much cash, or any cash, because they don’t want to miss out on any upside in their investments. But regret sinks

in rather quickly once the crash starts.

Here’s a question: How would you feel if your cash balance was double what it is now? Or you went from 5% to 30%? Or 50%? Would you be less

concerned about a crash? Would you feel a little more confident?

I’ve told this story before, but I regretted not buying junior mining stocks during the 2008 crash. I saw how big their rebound was—it was almost

immediate, certainly before the S&P, and much, much bigger. I promised myself I wouldn’t let that kind of opportunity slip by me again.

So, when the Covid crash struck, as scary as it was, I loaded up on gold, silver and mining stocks. And before the year was over my entire portfolio was up 4x. I love big dips and I cannot lie.

What I Would NOT Do

It’s a personal decision, but I wouldn’t sell everything and go to 100% cash.

Even if everything screams crash! it’s just too easy to be wrong about the timing. Again, many have been calling for a crash for some time—and it hasn’t transpired. Meanwhile they’ve missed out on big opportunities for profits, particularly in our sector.

What I have done and continue to do is remain long. And it’s paid off big time this year, despite the repeated calls for a crash.

And since I have a high cash balance, I feel more comfortable if a crash were to happen tomorrow. And I bet you can guess what I’d be doing with some

of that cash.

If you’d like help identifying opportunities in our tiny sector, we have some right now. I’m not talking hype—these are companies I’m personally buying, and ideas you can consider buying, too.

Curious what’s actually moving this year? See the gains we’ve tracked so far.

Opportunities like this don’t come around often. This bull market could be

lifechanging before it’s over—and being prepared now is the smartest way to take advantage.

No pressure, just insight. If you want a closer look at what I’m following, take a peek here.

Please log in or sign up FOR FREE to read more.

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– Daniel V
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I’d like to thank the whole team for their sincere and very trustworthy behaviour and acting; since I joined late summer 2025, I felt part of the familiy and extremly well treated. Each question was answered very fast and the admin topics with Jenn worked excellent. Other people in the finance industry could look up to the Gold Advisor team and take them as a role model. Looking forward to continue the journey with the Gold Advisor Team. Many Thanks & Best Regards from Switzerland
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Thanks to you and your invaluable insight! I’ve almost doubled my portfolio and the year’s not over, there’s a whole quarter left to reach my goal of 100%! I have decided to buy a new car, to reward myself for making this my best year ever.
– Jordan S.
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I want to share how much I have enjoyed and benefited from the bundled subscription to the Paydirt Prospector and the Silver Stock Investor. The insights offered have been a true game changer for myself and my young family.
– Zachary M.
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Greetings from the Netherlands. I just wanted to tell you I really like your content. It greatly helped me become a better PM mining investor. Please send this message to your team.
– Laurens
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Hi Jeff,Thanks for all your great advice. I am most pleased with the results. My portfolio of your recommendations is up well over 100% since January.
– Joe.H
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I have followed Jeff for a very long time now and his working criteria means that we investors have a far greater chance of success. If there is any better advice than Jeff’s anywhere, then please tell who it is.
– Michael S.
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Kudos to the whole team for the great work and expanding services on the site. Congrats. The bottom line is a huge thank you to both of you for providing tools and resources to help retail investors like me make a more INFORMED and EDUCATED assessment of investment opportunities. With gratitude,
– Grant W.
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Thanks so much and I really appreciate your coverage of things. I’m starting to make some real money and you/Jeff Clark are big reasons why. Sincerely and with thanks,
– Jeff D
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Dear Peter, dear Jeff’s two X, First of all, thank you very much for your professional, enthusiastic, and at the same time insightful work. I’ve been reading your articles for about two years now and I’ve noticed and continue to notice how good you are in my portfolio. What do I mean by that? Until now, I was used to searching for, evaluating, and then buying the smaller explorers myself. Since I’ve been on your site almost every day, and my risk portfolio now consists of about 40% of the stocks you present and manage, it’s a sign of the quality you deliver, and I’m happy to add it to my portfolio. You fulfill three important points of my assessment of “other opinions and research”: 1. You are invested in your stocks yourself, some more than others, but still invested! 2. It’s transparent that you receive money from some of the miners for your work, and if not more, then it’s also transparent and fair! 3. You have tremendous knowledge, great enthusiasm, dedication, and a very good information-gathering base. I greatly appreciate all of this from afar in Germany!!! So: please stay healthy and hopeful for a long time to come and keep it up!!! Warmest regards from Hamburg, Bernhard M. p.s. this email says it all:)
– Bernhard M.

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